Smartphones and tablets still drive demand for cover glass, says HIS
With screen sizes increasing,smartphones continue to lead total area demand in the cover glass market;however,as the markets for smartphones and tablets mature,cover glass industry revenue growth is declining from 39%on year in 2013 to 11%in 2015.While the overall cover glass market growth is falling,the increasing popularity of the Apple Watch is leading to growth in smart watch cover glass shipments,according to IHS.
"Although the average display size for tablets is increasing,simpler industrial design and weak device demand are causing average selling prices for cover glass to fall quickly,"according to Terry Yu,senior analyst for small and medium displays for IHS."Cover glass makers are now pinning hopes on smart watches,as a way to shore up flagging revenue growth caused by the maturation of the smartphone and tablet segments."
Smartphones are forecast to comprise more than half(55%)of all cover glass area demand in 2015,followed by tablets.More complicated requirements for smartphone cover glass-including higher aluminosilicate glass penetration,more drilling holes and more ink layers-are causing average selling prices(ASPs)to rise faster than area demand;smartphone cover glass is therefore expected to make up 63%of revenues in 2015.By way of comparison,tablet cover glass is expected to reach 29%share of total area demand in 2015,but will only comprise 25%of all cover glass revenues.